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												The usual question posed to me 
												in my travels, as well as back 
												home in South Africa, is about 
												the continuity of the sport of 
												boxing worldwide given the rise 
												of MMA.
  
												 
												
												
												
												
												
												Can or will boxing survive and 
												stay relevant given the upsurge 
												of MMA? There is no doubt in my 
												mind that boxing will not only 
												survive but thrive despite these 
												changing times.
  
												 
												
												
												
												
												
												It is an interesting debate, the 
												future of boxing, but in my 
												personal opinion, there are 
												several reasons why the noble 
												sport of boxing, again despite 
												certain issues, will move 
												forward and upwards in the 
												future.
  
												 
												
												
												
												
												
												The first reason is historical 
												and that boxing has roots so far 
												back, that the sport is deeply 
												entrenched in so many countries, 
												that to think of boxing being 
												removed is completely 
												unimaginable.
  
												 
												
												
												
												
												
												The second reason is that boxing 
												has the support of so many 
												celebrities. One just has to 
												look at the Mayweather v 
												Pacquiao fight and the hordes of 
												superstars who are in attendance 
												at ringside adding a different 
												flavor to the event. Jack 
												Nicholson, 50 Cent, Will Smith – 
												the list is endless, in fact. 
												 
												 
												
												
												
												
												
												The third reason is that of 
												television. While perhaps TV is 
												a contributor to diminishing 
												live crowds in some cases, TV 
												also is a multimillion Dollar 
												dynamic which is a huge 
												contributor to economies in many 
												countries. Where there is 
												boxing, there is money, and 
												where there is money, there is 
												boxing, is the hard truth. 
												 
												 
												
												
												
												
												
												The next reason is Muhammad Ali 
												and the legacy of other greats 
												such as Foreman, Frazier, 
												Marciano and others. But 
												Muhammad Ali epitomizes the 
												sport of boxing in all its 
												greatness. People who know 
												nothing about boxing still know 
												who Muhammad Ali was.
  
												 
												
												
												
												
												
												The final reason in my opinion 
												is of course money. Superstars 
												like Floyd Mayweather earned (if 
												indeed there is no comeback) 
												fortunes over his career, 
												particularly at the end of his 
												career. It is that sort of money 
												(in addition to the fame) that 
												most boxers dream about.
  
												 
												
												
												
												
												
												In addition there is and always 
												has been a romantic dream about 
												boxing. This dream often comes 
												from, but is not exclusive, to 
												poor countries, where fighters 
												dream for success, both in the 
												ring and financial – to move 
												their families away from 
												poverty, and to become heroes in 
												their country. Case in point, 
												Manny Pacquiao.
  
												 
												
												
												
												
												
												So boxing is like a championship 
												fight. It’s tough and it’s long, 
												but it’s going to go the 
												distance. It might fall at 
												times, but it gets up and keeps 
												going, getting stronger towards 
												the latter rounds.
  
												 
												
												
												
												
												
												Boxing is the greatest sport in 
												the world, and we are privileged 
												to be part of it.
  
												 
												
												
												Until next time, keep boxing. 
												
  
												
												
												Howard Goldberg 
												
												
												PRESIDENT: World Boxing 
												Federation 
												
												  
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